CRM stands for Customer Relationship Management. It aims to help companies enhance and organize their customer relationships by integrating marketing sales and service. It aims to give a 360 degree view of customers. A company can create its own customer database and at the same time, describe a detailed relationship for other team members use such as sales, marketing, management and other employees. This equips the company to match their customer’s needs with different plans and offers. It allows a company to manage all aspects of the company’s touch point with customers as well as analysis of their information.
• It improves the productivity of your company in terms of generation of emails, and generating reports. • It helps the company to identify and target their best market, top customers and generate good leads for sales. • It allows the company to implement campaigns that aligns with the customer’s preference. • It gives real-time access to different information such as price, availability and automatic report generation. • It helps the company improve and increase sales, and sales management by enhancing information shared by different teams.
1. Marketing – capture and identify specific information related to targeting potential customers. Create campaigns that will automatically assign leads to specific sales person and schedule follow up activity. 2. Sales – helps sales team to gather all the information to close the deal. This can be achieved by capturing different contacts, managing opportunities, calendar management and a whole lot more. 3. Support – CRM provides access to relevant customer data. It also helps provide quality customer service that will meet the customer’s needs. Support team can easily access problems and resolution. 4. Internet Access – provides 24 hours access and functionality for customers, partners or sales team.